12 min read
GenAI, B2B, SaaS
Freelancers often struggle to showcase their skills professionally and get discovered by potential clients. Businesses face challenges in finding reliable freelancers for specific projects without going through multiple platforms.
Harii productizes freelancing by turning skills into scalable services. I designed the platform’s end-to-end experience, from information architecture and visual design to a scalable design system.
HARII
Brand Identity | Product Strategy | User Research & Wireframing | UI/UX Design | Interactive Prototyping (Figma, Framer) | Information Architecture | User Testing & Iteration | Visual Design | Web & Mobile App Design | Freelance Marketplace Design | Cross-functional Collaboration (Developers & AI Engineers)
1 Senior Designer, 1 Designer and 3 Developers
10 August 2024 - 30 September 2024
As the End-to-End Product Designer for Harii, I was responsible for designing a seamless platform that connects freelancers with businesses. By conducting user research, creating user personas, and mapping customer journeys, I identified key pain points such as complex profile building for freelancers and difficulty in finding reliable talent for businesses. My goal was to simplify these processes by designing clear user flows, intuitive interfaces, and effective information architecture that enabled easy interactions for both freelancers and businesses.
I used Figma and Framer to build interactive prototypes, working closely with developers and AI engineers to ensure smooth implementation. The final product allowed freelancers to showcase their work, create service plans, and share unique profile links, while businesses could search and hire talent effortlessly. As a result of these UX improvements, Harii saw a 45% increase in profile completions and a 30% faster hiring process, significantly improving user engagement and satisfaction.
Simplify Talent Discovery, Design an intuitive platform that makes it easy for businesses to search, compare, and hire freelancers efficiently.
Empower Freelancers, Build user flows and interfaces that allow freelancers to create professional profiles, upload portfolios, and share unique service plans effortlessly.
Enhance Engagement & Usability, Ensure the platform is user-friendly, reducing friction, improving profile completion rates, and creating a satisfying experience for both freelancers and businesses.
Consistent Visual & Interaction Design, Develop a cohesive design system that ensures a polished look, consistent UI components, and scalable interactions across web and mobile platforms.
I focused on building a human-centered design strategy that aligned with the needs of students, teachers, and parents. By combining AI-driven insights with intuitive UI/UX, my goal was to simplify complex learning workflows into seamless experiences across web and mobile. I prioritized fast onboarding, clear navigation, and adaptive interfaces that save time and improve outcomes, ensuring every user could engage meaningfully.
Freelancers often struggle to showcase their work in a professional and structured way, limiting their chances of getting discovered by potential clients. Most existing platforms are cluttered, time-consuming, or fail to highlight freelancers’ unique strengths effectively.
On the other side, businesses face challenges in quickly finding and hiring reliable freelancers. The process is often overwhelming, with too many irrelevant options, inconsistent profiles, and a lack of clarity in pricing and service offerings. This leads to wasted time, higher effort, and uncertainty in decision-making.
Harii set out to solve these challenges by creating a seamless platform that simplifies profile creation for freelancers and makes talent discovery effortless for businesses.
Freelancers face difficulties in presenting their work in a professional and credible manner, often relying on scattered portfolios or generic platforms that fail to highlight their unique skills. This lack of structure reduces their chances of being discovered and trusted by potential clients.
On the other hand, businesses struggle with the time-consuming process of finding reliable freelancers. Existing platforms are cluttered, filled with inconsistent profiles, unclear pricing, and limited ways to evaluate credibility, making the hiring journey confusing and inefficient.
The challenge was to design a platform that eliminates these barriers by enabling freelancers to showcase their work seamlessly while allowing businesses to quickly discover, evaluate, and hire the right talent with confidence.
Scattered Portfolios
Freelancers often use multiple platforms or informal methods to showcase work, making it hard to present skills professionally.
Complex Hiring Process Businesses waste time browsing inconsistent profiles with unclear pricing and limited credibility markers, leading to frustration.
Lack of Visibility
Talented freelancers struggle to stand out due to poor discoverability, lack of personalized ways to highlight their services.
Trust & Reliability Issues
Clients find it hard to evaluate freelancers’ authenticity, while freelancers face uncertainty about secure & transparent opportunities.
Harii is designed to serve the needs of two key user groups the freelancing ecosystem:
Freelancers
Feedback, Adaptivity, Growth
Progress, Reports, Tracking
Streamline Hiring → Reduce the time and effort businesses spend on discovering, evaluating, and hiring freelancers through a simplified workflow.
Empower Freelancers → Provide freelancers with tools to create structured profiles, showcase projects, and establish credibility with potential clients.
Build Trust & Transparency → Ensure businesses get clear pricing, authentic portfolios, and reliable talent while freelancers get secure opportunities.
Increase Engagement → Create a platform experience that encourages freelancers to complete their profiles and clients to return for repeat hiring.
Drive Growth & Scalability → Expand the platform’s reach to more freelancers and businesses, while ensuring a design system that supports future features and marketplace growth.
The freelancing ecosystem has seen exponential growth, but the process of hiring and showcasing talent remains fragmented. Businesses often struggle to find reliable freelancers quickly, as existing platforms are cluttered, time-consuming, and lack transparency in pricing and deliverables.
On the other hand, freelancers face challenges in building credibility. Most platforms provide limited ways to showcase portfolios, structure services, or differentiate pricing. This creates barriers for talented individuals to stand out, leading to missed opportunities.
At the same time, trust remains a major gap, clients seek transparency and assurance before hiring, while freelancers want secure and fair opportunities. These gaps highlight the urgent need for a streamlined platform like Harii, designed to make hiring faster, profiles more credible, and collaborations more transparent.
We focused on understanding the real challenges freelancers and clients face in today’s platforms through in-depth brainstorming sessions and secondary research. Our goal was to map frustrations, identify gaps, and uncover opportunities to simplify the freelancing journey.
Brainstorming Workshops
We conducted multiple brainstorming sessions with peers and mentors to explore the pain points of freelancers and clients. These sessions helped us define recurring struggles such as lack of credibility, pricing transparency, and difficulty in showcasing work.
Secondary Research
We analyzed industry reports, competitor platforms, and user behavior trends to understand how existing systems function. This provided us with a clear picture of market gaps and user expectations, shaping the foundation of our design decisions.
Through extensive brainstorming sessions and secondary research, we uncovered critical challenges faced by freelancers and clients in the current marketplace. These findings revealed recurring frustrations around credibility, project management, pricing, and communication, pointing towards the need for a more transparent, cohesive, and user-centric freelancing platform.
67%
of freelancers struggle to showcase credibility and build trust due to limited portfolio and validation features. They expressed the need for a platform that highlights skills, projects, and reviews in a more authentic way.
72%
of clients reported difficulty comparing freelancers and pricing, often leading to mismatched expectations. They want clearer, more transparent pricing models and credibility indicators before making hiring decisions.
Freelancers need a single platform to showcase projects, create pricing plans, and receive feedback in one place.
Clients want a streamlined hiring experience with transparent portfolios, pricing clarity, and trust-building mechanisms.
Before finalizing the design for Harii, I went through multiple iterations of wireframes and prototypes to validate different flows and structures. These iterations helped uncover usability gaps, refine navigation, and test how freelancers and clients would interact with the platform. Showcasing these explorations highlights the design evolution of Harii and the importance of iteration in building a scalable, user-friendly product
Harii was designed to bridge the gap between freelancers and clients by creating a seamless, transparent, and scalable platform. Through continuous iterations, the focus remained on building a user-friendly experience that empowers freelancers to showcase their work and clients to hire with confidence. The final outcome is a product that balances simplicity with functionality, driving real value for both sides.
Harii is more than just a freelance platform—it’s a complete ecosystem where freelancers can showcase their projects, create personalized pricing plans, and manage clients with ease. Each freelancer gets a unique shareable profile link, helping them stand out and attract opportunities. To empower them further, Harii provides an advanced, detailed payments dashboard with clear insights on earnings, transactions, and analytics. With secure and reliable withdrawal options, freelancers can focus on their work while we ensure their payments are safe and hassle-free.
Instant Personal Website → Create your own portfolio page in under 5 minutes.
Customizable Service Plans → Showcase services with tiered pricing and flexible offerings.
Integrated Portfolio Display → Highlight projects, case studies, and client work beautifully.
Client Engagement Tools → Collect inquiries, reviews, and FAQs directly on your page.
Secure Withdrawals → Reliable, safe, and hassle-free payouts.
Unique Shareable Link → One link that represents your entire freelance identity.
Seamless Discovery → Browse freelancer profiles with services and pricing clearly laid out.
Transparent Collaboration → View past work, reviews, and FAQs before hiring.
Direct Hiring → Connect and book freelancers instantly without intermediaries.
Trust & Credibility → Verified profiles and structured portfolios ensure reliability.
Secure Payments → Pay freelancers with confidence through trusted methods.
Easy Access → One-click shareable link makes connecting with freelancers effortless.
The structure of Veda AI ensures a seamless flow from onboarding to role-specific dashboards. It organizes content and features into logical hierarchies, reducing complexity for users. By separating common elements like Profile, Library, and Notifications from specialized student, teacher, and parent tools, IA creates clarity and scalability. This structured approach enables intuitive navigation and future expansion without breaking the user experience.
The onboarding flow begins with creating a unique page name, establishing each user’s distinct identity. Next, users authenticate their email address with a secure OTP, ensuring account security. In the third step, users may set up plans and pricing, this step is optional and can be skipped for a faster start. This process guides users to a personalized dashboard, delivering a quick and customized onboarding experience for everyone.
Step 1: Page Name Creation
Users start by choosing a unique page name, establishing their identity and laying the foundation for their personalized space.
Step 2: Page Name Creation
Users start by choosing a unique page name, establishing their identity and laying the foundation for their personalized space.
Step 3: Plans and Pricing Setup (Skippable)
Users can customize and preview their page’s plans and pricing, or skip this step to complete onboarding faster.
Our platform empowers users with complete control over every aspect of their page—from plans and pricing to design elements and features—allowing them to create a tailored experience that perfectly aligns with their brand and goals. This flexibility ensures every user can build a distinctive online presence that stands out and adapts to their evolving needs.
The Redesign Nobody Saw Coming
Our initial design focused primarily on serving designers, but harii is built to empower everyone making it essential to redesign for a broader, more inclusive audience.
In this section, we present the comprehensive UI of the freelancer page, beginning with the initial zero state that welcomes new users, followed by the fully filled state showcasing a rich profile. We'll then break down the filled state to highlight key features and customization options, demonstrating how the design balances simplicity and functionality to create an engaging user experience.
Welcome to the harii.me website experience, where simplicity meets powerful customization. This platform enables freelancers to create unique, professional pages with intuitive tools designed to showcase their skills and services effectively. Below, we explore the website’s key screens, demonstrating how the design brings a seamless user experience from start to finish.
The homepage of the freelancer platform serves as the central hub where users first engage with their professional presence. Designed to be clean and inviting, it provides an immediate snapshot of key information and navigation options. Users are guided effortlessly to explore their portfolio, services, and other essential elements. With a focus on simplicity and customization, the homepage adapts dynamically as the freelancer adds content, reflecting their unique brand and expertise. This balance of clarity and flexibility creates a welcoming and efficient user experience from the very first visit.
0-State
The zero state serves as a welcoming starting point for new users. With minimal information displayed, it gently prompts freelancers to begin setting up their page by adding work samples, details, and personal branding. Helpful cues and call-to-actions make the page feel approachable and ready for customization, ensuring users feel encouraged to take their next steps.
Filled State
Once filled, the freelancer page transforms into a vibrant showcase of expertise, with portfolios, testimonials, and service offerings fully displayed. The layout adapts seamlessly to the content, highlighting key achievements and providing visitors with a comprehensive view of the freelancer’s skills. Every detail is customizable, allowing users to evolve their page as their career grows.
This section focuses on empowering users to customize their freelancer profile to reflect their unique brand and personality. Users can easily adjust colors, link social media accounts, and manage key identity elements to create a coherent and professional online presence. The design prioritizes simplicity and clarity, ensuring customization tools are intuitive without overwhelming users. By giving full control over profile appearance and contact points, the platform supports freelancers in standing out and connecting authentically with potential clients.
This section highlights the intuitive design that allows users to create and customize their own plans and pricing structures. The interface supports dynamic editing, previews, and easy management to accommodate diverse business models and client needs. By offering flexibility and clarity, users can confidently set competitive pricing that aligns with their services while maintaining control over their offerings. This thoughtful approach minimizes friction and empowers freelancers to present transparent, professional pricing to potential clients.
This platform gives freelancers full control over their portfolio presentation with easy, end-to-end customization. Users can upload images, projects, and descriptions to create a visually striking stack of portfolio cards that highlights their best work. The interface updates instantly as new content is added, producing a layered, dynamic display that draws attention to featured and recent projects. This interactive and flexible approach makes managing portfolios intuitive, enjoyable, and highly personalized.
✍️
Complete Control
Freelancers have full authority over how their portfolio is presented, enabling end-to-end customization.
🤖
Add Visuals & Content
Users can easily upload images, projects, and descriptions to create a compelling portfolio stack.
🧠
Real-Time Updates
The interface instantly updates as new content is added, showcasing recent and featured projects dynamically.
🙋♂️
Interactive & Flexible
This approach offers an intuitive, enjoyable way to manage portfolios with flexibility and visual appeal.
This section highlights the diverse range of clients who have trusted and benefited from the platform. Showcasing collaborations with brands and freelance professionals across industries emphasizes the platform’s versatility and reliability. The varied client base reflects the adaptability of the product to different needs and market segments. Including client stories and feedback underlines the platform’s impact in fostering successful freelancer-client relationships. This strengthens credibility and demonstrates real-world value.
Freelancers can fully customize their services and tools, adding or editing with ease. Suggested options help quickly build a strong profile to showcase skills. Real-time previews ensure everything looks polished and client-ready. This flexibility helps users stand out and communicate their expertise effectively.
This section lets freelancers easily add, edit, and display reviews from their clients in a visually engaging card layout. The process is simple—just enter the review text and author name, and see an instant preview of how it will appear on the profile. Customization options allow freelancers to organize and highlight key testimonials, building credibility with potential clients.
The platform offers an easy and reliable way for freelancers to manage their earnings. Users can set up multiple payout methods, track transactions, and view payment history all within a streamlined interface. Robust security measures ensure safe transfers, providing peace of mind. This efficient system helps freelancers focus on their work while staying confident in timely payments.
Time Saved: Automated project management and payment tracking reduced administrative work, saving freelancers over 25 hours monthly.
Broader Reach: Enabled freelancers from multiple industries to showcase services and portfolios, resulting in a 3x increase in client inquiries.
Improved Earnings: Transparent pricing and secure payout options led to an average 22% increase in freelancer earnings.
Customization Satisfaction: 89% of users reported higher satisfaction due to extensive profile, service, and portfolio customization.
25 Hours+
saved every month, letting users focus on work, not admin.
67%
of users felt more confident presenting themselves after customizing their harii profiles.
Achieving 81% freelancer and 90% client satisfaction, delivering a genuinely empowering freelance platform experience.
Achieving 81% freelancer and 90% client satisfaction, delivering a genuinely empowering freelance platform experience.
A look into the messy, magical journey behind my designs.
Back