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GenAI, B2B, SaaS

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GenAI, B2B, SaaS

Empowering Educational Institutions with Gen-AI Agents.

Empowering Educational Institutions with Gen-AI Agents.

Empowering Educational Institutions with Gen-AI Agents.

Designing An B2B SaaS Generative AI - education companion that personalizes learning for students, supports teachers with smart tools, and helps schools adopt AI literacy at scale.

VEDA AI

Veda AI saved teachers 32+ hours weekly while boosting student efficiency by 87%, transforming classroom productivity.

Veda AI saved teachers 32+ hours weekly while boosting student efficiency by 87%, transforming classroom productivity.

My Role

My Role

My Role

Brand Identity | Product Strategy | User Research & Wireframing | UI/UX Design | Interactive Prototyping (Figma, Framer) | Website Design | App Design | Pitch Deck & Investor Collateral | Collaboration with AI Engineers

Team

Team

Team

1 Designer, 1 Manager and 4 Developers

Timeline

Timeline

Timeline

2 February 2025 - Present

Overview

Overview

Overview

Veda AI is an AI-powered educational platform designed to transform learning and assessments. It leverages artificial intelligence to provide personalized evaluation, instant feedback, and adaptive learning paths for students, while helping educators scale their teaching and grading processes.


The platform is incubated at NSRCEL, IIM Bangalore. With strong focus on innovation in ed-tech, Veda AI aims to make education more efficient, engaging, and accessible for both learners and educators.

Objective

Objective

Objective

Enhance User-Centric Learning Experiences, Design intuitive, adaptive, and engaging interfaces that make personalized learning paths seamless for students.

Design Trust & Transparency, Build UI patterns that make AI-driven grading, feedback, and reports feel transparent, reliable, and easy to understand.

Accessibility & Inclusivity, Ensure the platform is usable by learners with different abilities and backgrounds.

Scalable Web & App Design System, Developed a modular design system ensuring rapid prototyping, consistent UI components, and adaptability for future features.

Our strategy

Our strategy

Our strategy

I focused on building a human-centered design strategy that aligned with the needs of students, teachers, and parents. By combining AI-driven insights with intuitive UI/UX, my goal was to simplify complex learning workflows into seamless experiences across web and mobile. I prioritized fast onboarding, clear navigation, and adaptive interfaces that save time and improve outcomes, ensuring every user could engage meaningfully.

What Exactly was the Problem

What Exactly was the Problem

What Exactly was the Problem

In today’s education system, assessments remain one of the biggest challenges. Teachers spend countless hours manually grading, often leaving little room for personalized feedback. For students, this means delayed results, limited insights, and a lack of tailored learning paths.


In large classrooms and digital learning environments, the challenge grows even bigger - scaling evaluation while maintaining quality becomes nearly impossible. Traditional exams also tend to focus on memory-based outcomes rather than critical thinking and problem-solving, leaving a gap between what students learn and what truly matters.


This broken feedback loop - where students don’t receive timely, actionable insights and educators struggle to balance scale with personalization—became the driving force behind the creation of Veda AI.

The issue

The issue

The issue

In today’s education system, assessments remain one of the biggest challenges. Teachers spend countless hours manually grading, often leaving little room for personalized feedback. For students, this results in delayed results, limited insights, and a lack of tailored learning paths.


In large classrooms and digital learning environments, the challenge grows even bigger scaling evaluation while maintaining quality becomes nearly impossible. Traditional exams also tend to focus on memory-based outcomes rather than critical thinking and problem-solving, leaving a gap between what students learn and what truly matters.


This broken feedback loop - where students don’t receive timely, actionable insights and educators struggle to balance scale with personalization—became the driving force behind the creation of Veda AI.

Standardized Assessments

One-size-fits-all evaluations fail to capture individual learning progress and potential.

Teacher Workload

Educators spend excessive time on grading, administrative tasks, and lesson preparation instead of focusing on teaching.

Lack of Personalization

Students often receive uniform learning materials, which do not adapt to their pace, strengths, or weaknesses.

Engagement Gap

Traditional methods struggle to keep digital-native students motivated and actively involved in learning.

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Target User

Target User

Target User

Veda AI is designed to serve the needs of three key user groups in the education ecosystem:

Teacher

Teacher

Teacher

Grading, Insights, Teaching

Grading, Insights, Teaching

Grading, Insights, Teaching

Students

Students

Students

Feedback, Adaptivity, Growth

Feedback, Adaptivity, Growth

Feedback, Adaptivity, Growth

Parents

Parents

Parents

Progress, Reports, Tracking

Progress, Reports, Tracking

Progress, Reports, Tracking

Business Goals

Business Goals

Business Goals

Streamline Assessments → Reduce the time and effort educators spend on grading through AI-powered automation.

Deliver Personalization at Scale → Provide students with adaptive feedback and learning paths that go beyond traditional evaluation.

Empower Educators → Equip teachers with actionable insights and analytics to improve teaching outcomes.

Engage Parents → Offer transparent progress reports that keep parents actively involved in their child’s learning journey.

Drive Adoption & Growth → Build trust with institutions, expand user base across schools and colleges, and create pathways for long-term scalability in the education sector.

Competitor Analysis

Competitor Analysis

Competitor Analysis

Veda AI stands out in the EdTech space by combining AI-driven assessment, personalized learning, and teacher efficiency. Compared to competitors, it delivers higher engagement, measurable time savings, and better learning outcomes.

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Current Scenario in Education

Current Scenario in Education

Current Scenario in Education

The current education system faces multiple challenges despite rapid digital adoption. Classrooms are growing larger, making it difficult for teachers to provide personalized attention, while traditional assessments still emphasize rote memorization over critical thinking and problem-solving. Students often receive delayed feedback, which weakens the learning loop, and existing digital platforms largely focus on delivering content rather than offering adaptive evaluation.


At the same time, parents demand greater transparency into their child’s progress but are left with limited insights. These gaps highlight the urgent need for solutions like Veda AI, which leverages artificial intelligence to enable scalable, personalized, and real-time learning experiences.

Research

Research

Research

We dived deep into the everyday struggles of students, teachers, and parents to uncover where traditional systems fall short and how AI can bridge those gaps

We conducted user testing with over 100 students across different grades to understand how they experience assessments, feedback, and learning gaps in digital and classroom environments.

We conducted interviews with 20+ teachers to explore challenges in grading, personalization, and providing timely insights, helping us shape solutions that truly address their needs

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Insights

Insights

Insights

Through in-depth interviews with students, teachers, and parents, we uncovered critical challenges in the current education ecosystem. The findings revealed gaps in learning, assessment, and support systems, pointing towards the need for a more cohesive and personalized platform.

72%

of teachers reported feeling overworked and overburdened due to repetitive administrative tasks and limited support systems. Education today is dynamic yet constrained by time, manual tasks, and the lack of personalized learning. Teachers expressed the need for a single, cohesive platform that seamlessly integrates learning, assessments, progress tracking, and feedback

65%

of students highlighted the need for personalized learning support, pointing out that current systems fail to adapt to their individual pace, goals, and challenges. Education today is dynamic yet constrained by time, manual tasks, and the lack of tailored learning experiences. Students expressed the need for a platform that personalizes curricula, assignments, and learning paths to better match their unique needs.

Users need a single, cohesive platform that seamlessly brings together learning, assessments, progress tracking, and feedback in one place.

Students, teachers, and parents want curricula, assignments, and learning paths to be fully personalized and adaptive to individual needs, pace, and long-term goals.

Previous Versions

Previous Versions

Previous Versions

Before arriving at the final information architecture, I explored multiple versions to validate different flows and structures. These early iterations helped uncover usability gaps, refine navigation hierarchy, and test how each user persona (student, teacher, parent) would interact with the system. Showcasing these previous versions highlights the evolution of Veda AI’s design and the importance of iteration in building a scalable product.

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Earlier versions of the IA introduced too many interaction points and complex flows, which made the experience harder to scale across different personas. These redundancies created friction and reduced overall clarity

Key Features

Key Features

Key Features

Veda AI is designed to empower both teachers and students with AI-driven tools that simplify tasks, personalize learning, and enhance outcomes. By addressing the core challenges of overburdened teachers and disengaged students, Veda AI creates a cohesive ecosystem that transforms education.

For Teachers

For Teachers

For Teachers

Faster creation of teaching materials powered by AI.

Customizable lesson plans and resources aligned with school requirements.

Detailed data analytics for tracking each student’s progress.

AI-powered grading of assessments for accuracy and time efficiency.

Enhanced classroom performance through insights and recommendations

For Students

For Students

For Students

Personalized learning support through adaptive AI guidance.

AI psychometrics tests for skill and progress evaluation.

On-demand doubt solving anytime, anywhere.

Multilingual and multimodal support for inclusive learning.

AI-driven practice tools to strengthen preparation and performance.

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Information Architecture

Information Architecture

Information Architecture

The structure of Veda AI ensures a seamless flow from onboarding to role-specific dashboards. It organizes content and features into logical hierarchies, reducing complexity for users. By separating common elements like Profile, Library, and Notifications from specialized student, teacher, and parent tools, IA creates clarity and scalability. This structured approach enables intuitive navigation and future expansion without breaking the user experience.

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Onboarding

Onboarding

Onboarding

The onboarding flow begins with user type selection—Student, Teacher, or Parent—followed by secure OTP authentication. Users then choose their preferred behavior and persona style, such as Funky, Gen Z, or Professional, to personalize the experience. Finally, they are redirected to a tailored dashboard, ensuring a smooth and customized start for every user.

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Final UI

Final UI

Final UI

The final UI of Veda AI delivers a clean, accessible, and scalable experience—helping teachers save time with smart dashboards and enabling students to learn through personalized feedback and adaptive tools.

Generative Tools featuring Dashboard - Teacher Sided

Generative Tools featuring Dashboard - Teacher Sided

Generative Tools featuring Dashboard - Teacher Sided

The Generative Tools Dashboard empowers teachers with AI-driven content creation, from quizzes and assignments to lesson plans. With intuitive controls and real-time suggestions, educators can quickly generate high-quality materials tailored to their students’ needs. The dashboard also provides insights into usage and effectiveness, helping teachers optimize their teaching strategies. This streamlines preparation and enhances classroom impact.

Sidebar


The sidebar in Veda AI’s dashboard acts as the central navigation hub, giving teachers quick access to their most essential tools. From creating quizzes and assignments to reviewing reports and managing classrooms, everything is just a click away. Its clean, minimal design ensures fast navigation without distractions, helping educators focus on teaching rather than toggling between menus.

AI Tools


On the right, Veda AI showcases its suite of AI-powered tools designed to simplify classroom management. At the center is the AI Assessment Grader, which instantly evaluates student submissions and provides accurate, bias-free results. By automating grading, teachers save valuable hours each week while ensuring students receive timely, personalized feedback that accelerates learning

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Classroom - Student Sided

Classroom - Student Sided

Classroom - Student Sided

Veda AI’s Classroom feature transforms how teachers and students interact. It centralizes assignments, assessments, and learning materials, making it easy to track progress in real-time. With AI-powered insights, teachers can identify gaps and provide personalized support, while students receive instant feedback to improve learning outcomes. This creates a more efficient, engaging, and collaborative classroom experience.

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Homework Overview

Homework Overview

Homework Overview

The Homework Overview feature gives teachers a clear snapshot of all assignments, submissions, and student performance in one place. AI-driven analytics highlight trends and identify students who may need extra support. Students can track their pending tasks and receive timely feedback, making homework management transparent and efficient. This ensures better accountability and improved learning outcomes.

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Uploaded Homework

Uploaded Homework

Uploaded Homework

The homework feature bridges the gap between teachers and students by making assignments more flexible and interactive. From creation to completion, everything is streamlined in one place for better engagement and outcomes.

👩‍🏫 Teachers can create homework using short questions, long answers, true/false, and multiple-choice questions, giving flexibility in designing assignments. Students, in turn, get varied practice to strengthen their understanding.


✍️ Teachers can enable manual writing mode, allowing students to write answers directly on the platform. This helps simulate real exam-style responses and improves written expression.


📸 Teachers can allow students to upload pictures of their handwritten work, bridging the gap between digital and traditional learning.


📃Teachers can assign, review, and give feedback all in one place, while students get personalized practice and timely evaluation.


🏢 This system ensures that homework is dynamic, adaptable, and student-centered, while also reducing teacher workload through easy assignment management.


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Detailed Homework Analysis

Detailed Homework Analysis

Detailed Homework Analysis

Teachers gain powerful insights with detailed homework analysis, going beyond simple grading. They can track student performance across question types, identify strengths and weaknesses, and monitor progress over time. This enables data-driven decisions and personalized support for every learner.

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Student Side AI features

Student Side AI features

Student Side AI features

From AI-powered learning to mental well-being support, our tools cover every aspect of a student’s journey. Explore smarter notes, personalized tutoring, practice, assessments, and guidance—all in one platform.

✍️

AI Notes Generator

Instantly creates structured and concise study notes from any content, helping students save time and revise better.

🤖

AI Tutor

Acts as a personalized guide, answering questions, explaining concepts, and adapting to each learner’s pace.

🧠

Mental Health Assessment

Provides students with regular emotional check-ins to track stress, mood, and overall well-being.

🙋‍♂️

Practice with AI

Offers interactive exercises and practice questions to strengthen understanding and improve exam readiness.

AI Quizzer

Generates quizzes from lessons instantly, making learning engaging and boosting retention.

🧑‍🎓

AI Psychometric Analysis

Analyzes learning styles, aptitude, and personality traits to guide career and study choices.

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Teacher Side AI features

Teacher Side AI features

Teacher Side AI features

Empower your teaching with AI-driven tools that save time and boost productivity. From creating worksheets and generating questions to grading assessments and crafting content, everything you need to teach smarter is here.

✍️

AI Assessment Grader

Automatically evaluate student responses with speed and accuracy. Get instant insights and save hours of manual grading

🤖

AI Teacher’s Toolkit

All-in-one teaching companion with lesson planning, resources, and classroom tools. Simplify your workflow and focus more on teaching.

📃

AI Worksheet Creator

Generate customized worksheets in minutes. Tailor content to different difficulty levels and student needs effortlessly.

🙋‍♂️

Smart Teacher’s Assistant

Your personal teaching assistant powered by AI. From reminders to resource suggestions, it keeps you organized and efficient.

📙

AI Content Creator

Craft engaging study materials, notes, and lesson content with ease. Ensure high-quality resources for every subject and grade

AI Questions Generator

Instantly create a variety of question types—MCQs, short answers, and more. Perfect for quizzes, exams, or daily practice

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Miscellaneous Screens - VedaAI Application

Miscellaneous Screens - VedaAI Application

Miscellaneous Screens - VedaAI Application

The miscellaneous screens provide a seamless experience for both teachers and students, offering dashboards, profiles, assignments, analytics, notifications, and administrative controls. These screens help track progress, manage tasks efficiently, visualize performance trends, and stay updated with important alerts, all while keeping the platform organized and easy to navigate.

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Veda AI, Now in Your Pocket 📱

Veda AI, Now in Your Pocket 📱

Veda AI, Now in Your Pocket 📱

Veda AI brings teachers, students, and parents onto one powerful app. Teachers save time with AI grading, worksheets, and smart tools, while students get personalized learning and instant feedback. Parents stay connected with real-time progress tracking and insights into their child’s growth. Designed to simplify education, Veda AI makes collaboration seamless and learning more effective. Everything you need for smarter education - right in your pocket.

Outcome

Outcome

Outcome

Accelerated Learning: Enabled personalized learning paths, helping 87% of students improve academically.


Teacher Efficiency: Saved over 350 hours annually for educators by automating administrative tasks and routine workflows.


Enhanced Educational Quality: Allowed teachers to focus on critical teaching activities, improving classroom engagement and learning outcomes.


Scalable Impact: Empowered schools to manage more students effectively, increasing overall educational reach and operational capacity.


Data-Driven Insights: Streamlined performance tracking and analytics, providing actionable insights to enhance student success.

32 Hours+

reclaimed every month, letting teachers focus on teaching, not tasks.

87%
of the students reported better understanding of concepts using VedaAI

Achieving 81% student and 92% teacher satisfaction, delivering a truly impactful learning experience.

110 students from different classes upto class 6 to 12 and 25 teachers teaching various subjects offered by CBSE, we gave them access to VedaAI for 30 days and these are the results

"As Vice Principal, I’ve seen many EdTech products—but VedaAI stands out. The teacher tools are practical, impactful, and easy to use. After our pilot, over 90% of teachers reported higher efficiency in class delivery and planning."

Manish Sharma

Vice Principal, Delhi Public School, Bokaro

"We’ve tested VedaAI across multiple departments. The tools are intuitive, highly relevant to Indian and my school's  curricula and books, and most importantly teachers are actually using and loving them. It’s rare to see tech with this kind of adoption rate in schools."

Sumit Prakash

Director, Prarambhika World School, Patna

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©2025 Madhur Rastogi

Wednesday, 9/24/2025

Madhur Rastogi

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Let's discuss how I can make your product better!

©2025 Madhur Rastogi

Wednesday, 9/24/2025

Madhur Rastogi

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Let's discuss how I can make your product better!

©2025 Madhur Rastogi

Wednesday, 9/24/2025

Madhur Rastogi

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